Lighthouse Beer & Wine Festival
The Lighthouse Beer & Wine Festival is a premier event in Wilmington, NC, celebrating craft beers, fine wines, and local favorites. JHC led a complete overhaul of their Instagram presence, managing content strategy and execution, while also overseeing all paid advertising campaigns and coordinating influencer collaborations to boost engagement and ticket sales.
Metrics comparing the 2024 to 2025 Instagram page performance:61% increase in content views by non-followers
205% increase in profile activity
121% increase in external link taps
20% follower increase
Paid advertisement efficiency increase of over 5x engagements and a 2x decrease in cost per click
One 7-Day Content Trial with Lighthouse Beer & Wine Shop
August 11-August 18, 2025
Key Achievements in Numbers:
Total Views: 18,347
55% followers / 45% non-followers → attracting ~8,000 new potential customers.
Accounts Reached: 5,358 (+489%) → audience nearly 5x larger than before.
Profile Visits: +157% → 474 accounts actively exploring the brand.
Content Performance Reels: Most effective for reaching new audiences (86% non-follower views)
Business Impact:
New Customer Acquisition: Reels drove over 8,000 new eyes to the brand.
Local Engagement: High potential for in-store visits, event attendance, and merchandise sales after large local engagement increase.
Strategy Insight: Consistent Reels position Lighthouse as an engaging, visible brand in Wilmington.
Summary:
Higher brand awareness = more foot traffic and online engagement.
Strong local reach and profile visits suggest increased likelihood of store visits, event attendance, and merchandise sales.
Consistently posting Reels positions Lighthouse as an engaging, visible brand in the greater Wilmington area, creating a direct path from digital engagement to in-person sales.
Jessica Hill Creative’s content strategy elevated the brand’s visibility, attracted new audiences, and converted online engagement into real-world business potential.